We’re writing today to express our strong support for Eat More Apples™ and to invite you to join this new nationwide marketing initiative.
Apples are indeed a remarkable food. They offer a delicious, convenient, and readily available source of essential nutrition, packed with fiber, vital vitamins, minerals, and beneficial antioxidants. We’re concerned that such a nutritional powerhouse faces significant challenges in today's market, including increased competition, damaging activist campaigns, and limited accessibility in key food channels.
The establishment of the 501 (6) nonprofit Eat More Apples™ is a crucial and timely step to address these challenges head-on. This national, collaborative effort focused on advocacy and marketing, is precisely what is needed to reinforce the positive perception of apples, expand their availability, and ultimately increase consumption. By working together, the apple industry can effectively counter negative narratives, highlight the numerous health benefits of apples, and ensure this wonderful fruit remains a staple in American diets.
Efficiently managed by a volunteer board of directors, we commend this initiative for its vision and commitment to fostering industry-wide collaboration. We believe that a unified voice and a strategic marketing approach will be instrumental in helping us increase apple consumption to ultimately help sustain American farming families.
We look forward to seeing the positive impact of Eat More Apples™ and invite you to join this initiative.
