JOIN US NOW FOR APPLE ADVOCACY IN THE US MARKET

Sustainability is more than a marketing trend, it’s how U.S. apple growers have gone about our business for generations. A new industry-wide initiative is seeking to ensure that apple growers themselves are sustained. Please join us now!

Apples are a delicious, portable, ready-to-eat nutritional powerhouse, delivering fiber, vitamins, minerals and antioxidants all in one great-tasting package. Yet apple consumption currently is facing huge challenges, including increased competition, activist attacks that damage consumer perception, lack of availability via foodservice and other food channels, and a need for industry-wide collaboration and congruence.

To overcome these challenges, a national, industry-led, not-for-profit Apple-Dedicated Advocacy and Marketing Initiative (working title “Eat More Apples™”) is forming.

Eat More Apples™ will be industry-led and industry-managed, efficient, and keenly focused on increasing awareness of the vital role that apple consumption plays in nutrition, physical and mental health, and food equity and accessibility. Eat More Apples™ will work to grow consumer demand, increase awareness and appreciation among the health and nutrition community, improve current perceptions about apples and the industry as a whole, and in the process support farm families in America.

Currently, we have the support of apple growers, packers, sales and marketing partners across Washington, New York, Michigan, Pennsylvania and more. Now, it’s your turn.

WHAT ARE WE ASKING YOU TO DO?

In the future, we'll be looking for corporate sponsorship and will share many other ways you will be able to participate, including helping us spread our messages - but for now, we just want to know we have your support. Please, take two minutes to fill out our online for HERE and add your name to our Eat More Apples™ Supporters database.

WHO ARE WE LOOKING FOR?

Non-profit organizations: Focused on promoting health, agriculture, or communities.
Educational institutions: Seeking to grow healthy eating habits and increased nutritional access among their students, staff and families.
Government agencies: Promoting public health initiatives, and reducing obesity and related expenditures.
Apple industry stakeholders: Private sector enterprises working with apple growers, Including suppliers and vendors.
Retail, Club and Convenience: Driven to increase performance of fresh categories and strengthen engagement with the loyal fresh consumer base.

WHAT WILL WE DO WITH YOUR SUPPORT?

GOAL 1

Increase consumption. Educate American consumers on the sheer eating joy, health benefits, availability, usability and affordability of consuming fresh apples.

GOAL 2

Change Perception. Identify and address shopper led insights on current perceptions, purchase drivers and barriers for fresh apples in the US.

"Our industry needs to take back control of the narrative and share all of the positive ways in which fresh apples can benefit your health, level up your favorite recipes, and reduce food waste."

- Julie DeJarnatt, Director of Retail Strategy, Chelan Fresh